Generate leads for your business with web scraping.
There’s more than one way to grow a business. Improving your products and services, assembling a quality team, and researching new markets, for instance, will all help to put your business on the path towards success.
And then there’s the matter of lead generation. If you’re a sales-focused company, then building a long list of quality leads will be key to ensuring that you and your team can bring on board as many customers as possible.
Lead generation can be hard, complicated work, or it can be a relative walk in the park. In this blog post, we’ll take a closer look at lead generation and outline why using a web scraping service could be essential for helping you to reach your targets.
Why is Lead Generation Important?
Lead generation is an integral component of your march toward success. Without leads, you won’t have many sales in the pipeline. But, of course, it’s not just about having any old lead. A low-quality lead is unlikely to yield the results that you’re looking for.
For sustained, high-quality results, you’ll need quality leads. Quality leads will enable you to boost sales and deliver a handsome ROI. So what is a quality lead? A quality lead is a potential customer (sometimes called a prospect) who has a high likelihood of being interested in your brand and converting to a paying customer.
Conversely, a low-quality lead might buy from your company, but it’s unlikely — and if they do, you’ll probably need to work extra hard to make the sale.
When you have quality leads, you’ll operate with a high degree of confidence that the people and companies you're targeting have a high likelihood of being interested in your company.
The Problem with Manual Lead Generation
If you’ve ever researched a company’s details online with intent to contact them, then you’ll have engaged in manual lead generation. Such a method can be effective, but it does pose some pretty challenging difficulties that are hard to avoid. Most importantly, manual lead generation is time-consuming.
You can find one qualified lead with a little bit of work, but finding hundreds would take a significant amount of time and effort. And that’s time and effort that would be better spent doing other value-adding tasks within your organization. The key issue with manual lead generation is that it’s time-consuming and costly.
Faced with such a problem, some companies turn to external sources for their lead generation, such as buying up lists related to their industry. However, such list buying is often as ineffective as manual lead generation because you have limited control over the content of the lists and you have no way to determine if the leads are relevant to your business.
Get Qualified Leads For Your Business
Fortunately, there is a better method to generate leads, one that can deliver quality leads in a timely and efficient manner. It’s called lead generation scraping, and it’s becoming the go-to method for businesses to build a list of qualified leads based on specific criteria and parameters.
Lead generation scraping is the ideal lead generation method because it puts you in control. Rather than hoping the external lead generation list you bought contains the information you need, you’ll know that your sales team is utilizing information that is specific to your needs and goals.
And not only does web scraping lead to quality leads, but it also does so quickly. Here at Web Scraping as-a-Service, we aim to deliver your leads within 48 hours, though in some cases, our delivery timeframe is as little as a few hours.
How Lead Scraping Works
OK, so now we’ve run through some basics of scraping leads, but how does it actually work? As you might have gathered, it’s not human hands doing all the heavy lifting, but computers. With lead scraping, a computer bot crawls through the web and automatically pulls the information you need from various web pages. Lead scraping is essentially the much quicker version of manual lead generation.
If you have programming skills, then you could technically build the lead scraping bot yourself. But most companies don’t have such skills or don’t have the time to build such a bot themselves. Instead, they turn to companies that can deliver a custom web scraping service for them, such as Web Scraping as-a-Service.
You can think of web scraping as the fast way to build a list of quality leads. Then think of hiring an experienced, expert team to build that bot for you as the supercharged, superfast method.
If you’re looking to build a list of quality leads quickly, then hiring the right web scraping service provider is the way to go.
Get the Data You Need to Grow
The right data is key to growing your sales. You need as much of such data as possible. With web scraping, you’ll get the information your sales team needs to ensure that you're empowering your sales team with the best possible odds of success.
Let’s think of an example. If your company sells, say, professional-quality hair products, then it would clearly be useful to have the details of all the salons that may be interested in your products. Gathering the contact names, email addresses, phone numbers, and physical addresses of each of those salons could take weeks to collect. With Web Scraping-as-a-Service, you’ll get the information you need in as little as 48 hours, all delivered to you in an easy-to-use, organized manner.
The Benefits of Web Scraping for Lead Generation
Web scraping isn’t the only way to build your lead generation list, but it is certainly a great way. Some of the key benefits of web scraping for lead generation include the following:
- Grow your business with high-quality leads.
- Save time and effort to generate leads.
- Make data-driven decisions quickly with information that is in the exact format and structure you require.
- Keep your list of leads fresh and up-to-date with regular lead scraping.
Get Started Today
Web scraping has the potential to greatly empower your sales team. If you're ready to get started, then be sure to get in touch with us here at Web Scraping as-a-Service. Our experienced, professional services team is on hand for your specific requests. Once we’ve got the information you’re looking to extract, we’ll get to work, and deliver your data extract in the format of your choice in as little as 48 hours.